Marketing a New Restaurant No Cost with Google Business Pages

If you are a restaurant owner, manager or run the advertising department and have to to get more patrons in the door, you will want to read every word of this column. Beneath I layout a no cost and effortless method I use in my marketing company, to get my clients' telephone ringing, and their tables full, even in this sluggish economy. Advertising a restaurant can be a pricey and time consuming activity, but not with this restaurant marketing plan.

This method is not expensive ads, yellow page listings or direct mail pieces. With this method the restaurants are shown to hundreds of possible customers per month. These customers have cash, are located withing 5 miles of the restaurant and seeking a place to eat.

Image what it would do for your establishment to acquire this kind of exposure. What would it be worth? Now what if I told you that you can achieve this kind of exposure for your business for at no cost?

By now you're probably wondering what this free and easy advertising process is, so I'll let you in to "The Secret". It's part of the local Internet advertising approach called Google Places.

The search engine Google is the king of the search engines and is now considered the new and improved Yellow Pages. Daily more and more people are using to the Internet on their computers and mobile phones to discover products, services and information. If you do not know something or if you want to find out where something is you "Google It".

What are Google Places? In an attempt to give their users with relevant information Google prepared 500,000,000 mini-websites for area businesses that provide products and services. Now when somebody types in a keyword with a clear local purposes, such as "restaurant", Google provides them with a rundown of area restaurants and a map that shows where the restaurants are.

And the best part is that Google wants you to take control of your Google Sites. They want you to contribute appropriate and useful details which gives their users a good user experience and gets your customers into your restaurant.

Presently, Google estimates that there are 13,600,000 searches for the word "restaurant" each month. I hope you can picture how effective this exposure is for the seven restaurant companies listed on the main page of every city and town?

So what does it take to get your restaurant listed on page one of Google? Presently it is rumored that there are five critical roles in obtaining a high Google Places position: reviews, citations, website, location, and a completed and claimed page.

Brief description of each criteria:
Location - the nearer to the core of town the better.
Website - having a locally optimized website helps.
Citations - citations are mentions from other area and related industry websites. Here it is essential to have your business name, address and phone number uniform with every directory.
Reviews - the more customer reviews the better. Google pulls these from other websites, such as Urban Spoon.
Claimed Page - A fully filled out and optimized page can help your page appear in more categories.

My counsel, ascertain everything you can about optimizing your form and claiming your place page, afterward straight away take action before your opposition does. This might be the best free marketing approach of the year, so don't miss out.